When I first saw the new BVLGARI ad campaign featuring actress Julianne Moore my first thought was 'how cute are those cubs?!' Looking over the campaign again I see a lot more than lion cubs but the luxury they connote, if you were buying a cat wouldn't you want the crème de la crème of cats? To me the ad campaign is all about no settling for second best and I feel it works well. Stunning.
Photograph by Mert Alas and Marcus Piggott.
